About Us

We are a black women owned multi-generational family business based in Los Angeles, California. All of our handcrafted natural products are created with love and from a sincere desire to help share our beauty secrets.  Collectively, our ownership reflects women in their 20s, 30s, 40s, and 50s by providing a realistic approach to organic solution based brand modeling. We each represent the everyday woman and her beauty concerns. Growing frustrated with not finding products on the market that could achieve the results we needed, the research process began. After asking around, researching and testing solutions we were able to create the perfect blends that achieve effective results.

We are Bella Reigns, signifying that beauty has the ruling power.